As web developers, we understand the technical aspects behind online presence, but from a digital marketing perspective, you’re much better off hiring professional copywriters to ensure you have laid the groundwork for strong SEO credentials as the online world really starts to increase in stature.
Key Aspects Behind Effective Copy
There’s lots to consider in terms of web copy, and below are just some of the many things you need to get right to ensure you can maximise results.
So write naturally, and let SEO blend itself into the main body of work organically. A great approach is often fleshing out the content, and then peppering in keywords after to ensure you’re not writing content simply to include certain terms.
Relevant & Engaging
Including unique facts and figures, and even some quotes from authoritative people can help make your content stand out, because let’s be honest, anyone can sit down and write something!
A well-crafted piece of copy will also ensure customers stick around, something which can impact bounce rate, therefore holding huge significance over your current and future SEO status.
Correct Tone of Voice
People respond differently to certain terminology, so the words themselves also require careful thought before they get included. The easiest way to write with the correct tone of voice is simply placing yourself in the customer’s shoes and thinking about how they would respond to content.
We Work Alongside Copywriters in Hertfordshire
If you want to get started with web development but need a helping hand, we are always looking to take on brand new projects! Simply contact the team here at Fluid Studios for experienced advice about different websites and which would be best for your specific needs.